About Me 0093: Making Money Off Youtube

So, why did this particular ad hit a nerve with the online audience, and what was Target really going for?

I think that the internet DIY set reacted to making fun of a costume that fits their ethos perfectly. Last halloween, for example, one DIY dad became a YouTube hit when he posted an awesome homemade Iron Man costume he made for his kid. Is Target's message really that the kid would have been better off wearing a storebought version? If so, citizens of the internet (and makers in particular) are right to be a little ticked off.

As for the non-DIYers, I think that what made them upset was the way Target tried to manipulate kids by playing the dual role of the bully who makes fun of your costume and the cool parent who just wants to help you fit in, unlike your weird, lame, Iron-Man-suit-building mom.

That doesn't work, though, because the parents who will be paying for the costumes are the ones who teach their kids that bullying and peer pressure are wrong, and that creativity is good. The bigger, more popular kid who mocks your costume is the bad guy in every cartoon and after-school special. Why would any kid root for him? And why would parents root against their own nostalgia for (sometimes embarrassing) homemade Halloween outfits? (And if this ad was made to be seen by kids, it sure was shot poorly.)

That leads me to a distasteful theory about who Target was, well, targeting with this commercial. It's not aimed at internet geeks with the time, money and technical skills to make amazing Iron Man costumes for their kids. They aren't going to go to Target for a costume anyway. It's aimed at parents who don't have that time, money or expertise, and who don't want their kids to be singled out as weird or poor. Did Target pick a black family for the ad because they think African-American parents fit that profile? That would be the grossest type of marketing, but I think it's possible.

It doesn't matter if you can't make (or afford to make) your kid a costume, though: the ad still fails because the homemade costume it shows is cool. That mom did a great job with it, and clearly put in some time and effort, so there's nothing for her kid to be embarrassed about. If Target wanted to invoke shame and peer-pressure to make parents feel self-conscious about their income or costume-making skills, they should have at least shown a costume that was actually bad.

A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.

Check out class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media for tips on how to gain Twitterclass="blippr-nobr">Twitter influence, or a glimpse at the future of Foursquareclass="blippr-nobr">Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebookclass="blippr-nobr">Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

Social Media

Top 10 Twitter Trends This Week /> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends.
10 Fun Doodling Apps to Unleash Your Creativity/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites.
The Future of Social Media and Politics/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns.
HOW TO: Gain Twitter Influence/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred.
4 People Who Let the Crowd Control Their Destiny/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards.
A Glimpse at the Future of Foursquare/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery.
HOW TO: Organize a Mashable Meetup/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own.
5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010.
Social Media Weddings: 4 Tips From the Pros/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how.
An Inside “Look” at Showtime’s New Voyeuristic Series/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.

Tech & Mobile

10 Essential Websites for iPhone Photographers/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast.
5 Website Designs That Blew Us Away [Mashable Awards]/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function.
5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning.
“Def Jam Rapstar” Raises the Roof Just Short of Greatness /> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom.
The Social Future of Xbox Live and “Halo” /> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.”
9 iPhone Apps for Managing the Recruiting Process/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process.
5 Media Format Flops Destined To Be Forgotten /> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops.
Hands-on With Logitech’s Wireless Solar Keyboard /> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries.
10 Intermediate and Advanced Tips from PHP Masters/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP.
Online Behavior Tracking and Privacy: 7 Worst Case Scenarios/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake.
Two Ways Developers Will Interact With Google TV Viewers/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications.
12 Tech Toys for a Geeked-Out Wedding/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration.
7 A/B Testing Resources for Startups and Solo Developers/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools.
HOW TO: Start Your Own Internet Talk Show/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it.
Why Location Apps of the Future Will Do Much More Than Checkins/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs.
5 MP3 Players for Pumping Up Your Workouts/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types.
The Evolution of Mobile /> We’ve certainly come a long way.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business

HOW TO: Score a Job Through Facebook/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly.
How Online Private Sales Work and How Businesses Can Get Involved/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved.
4 Things Small Businesses Should Know About Facebook’s New Groups/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy.
5 Tips for Marketing Online to an International Audience/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors.
Drupal Founder on Why Open Source is Good for Business /> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software.
What to Consider When Building an In-House Social Media Team/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices.
Essential Startup Funding Tips From 8 Seasoned Investors/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people.
5 Tips for Improving Your Social Customer Service/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model.
5 Proven Strategies for B2B Social Media Marketing/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.
HOW TO: Calculate the ROI of Your Social Media Campaign/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path.
10 Reasons Every TV Exec Needs to Start Tweeting/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

[Image courtesy of Webtreats]

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

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bench craft company rip off
bench craft company rip off

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So, why did this particular ad hit a nerve with the online audience, and what was Target really going for?

I think that the internet DIY set reacted to making fun of a costume that fits their ethos perfectly. Last halloween, for example, one DIY dad became a YouTube hit when he posted an awesome homemade Iron Man costume he made for his kid. Is Target's message really that the kid would have been better off wearing a storebought version? If so, citizens of the internet (and makers in particular) are right to be a little ticked off.

As for the non-DIYers, I think that what made them upset was the way Target tried to manipulate kids by playing the dual role of the bully who makes fun of your costume and the cool parent who just wants to help you fit in, unlike your weird, lame, Iron-Man-suit-building mom.

That doesn't work, though, because the parents who will be paying for the costumes are the ones who teach their kids that bullying and peer pressure are wrong, and that creativity is good. The bigger, more popular kid who mocks your costume is the bad guy in every cartoon and after-school special. Why would any kid root for him? And why would parents root against their own nostalgia for (sometimes embarrassing) homemade Halloween outfits? (And if this ad was made to be seen by kids, it sure was shot poorly.)

That leads me to a distasteful theory about who Target was, well, targeting with this commercial. It's not aimed at internet geeks with the time, money and technical skills to make amazing Iron Man costumes for their kids. They aren't going to go to Target for a costume anyway. It's aimed at parents who don't have that time, money or expertise, and who don't want their kids to be singled out as weird or poor. Did Target pick a black family for the ad because they think African-American parents fit that profile? That would be the grossest type of marketing, but I think it's possible.

It doesn't matter if you can't make (or afford to make) your kid a costume, though: the ad still fails because the homemade costume it shows is cool. That mom did a great job with it, and clearly put in some time and effort, so there's nothing for her kid to be embarrassed about. If Target wanted to invoke shame and peer-pressure to make parents feel self-conscious about their income or costume-making skills, they should have at least shown a costume that was actually bad.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

Social Media

Top 10 Twitter Trends This Week /> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends.
10 Fun Doodling Apps to Unleash Your Creativity/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites.
The Future of Social Media and Politics/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns.
HOW TO: Gain Twitter Influence/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred.
4 People Who Let the Crowd Control Their Destiny/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards.
A Glimpse at the Future of Foursquare/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery.
HOW TO: Organize a Mashable Meetup/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own.
5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010.
Social Media Weddings: 4 Tips From the Pros/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how.
An Inside “Look” at Showtime’s New Voyeuristic Series/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.

Tech & Mobile

10 Essential Websites for iPhone Photographers/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast.
5 Website Designs That Blew Us Away [Mashable Awards]/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function.
5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning.
“Def Jam Rapstar” Raises the Roof Just Short of Greatness /> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom.
The Social Future of Xbox Live and “Halo” /> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.”
9 iPhone Apps for Managing the Recruiting Process/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process.
5 Media Format Flops Destined To Be Forgotten /> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops.
Hands-on With Logitech’s Wireless Solar Keyboard /> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries.
10 Intermediate and Advanced Tips from PHP Masters/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP.
Online Behavior Tracking and Privacy: 7 Worst Case Scenarios/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake.
Two Ways Developers Will Interact With Google TV Viewers/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications.
12 Tech Toys for a Geeked-Out Wedding/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration.
7 A/B Testing Resources for Startups and Solo Developers/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools.
HOW TO: Start Your Own Internet Talk Show/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it.
Why Location Apps of the Future Will Do Much More Than Checkins/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs.
5 MP3 Players for Pumping Up Your Workouts/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types.
The Evolution of Mobile /> We’ve certainly come a long way.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business

HOW TO: Score a Job Through Facebook/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly.
How Online Private Sales Work and How Businesses Can Get Involved/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved.
4 Things Small Businesses Should Know About Facebook’s New Groups/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy.
5 Tips for Marketing Online to an International Audience/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors.
Drupal Founder on Why Open Source is Good for Business /> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software.
What to Consider When Building an In-House Social Media Team/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices.
Essential Startup Funding Tips From 8 Seasoned Investors/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people.
5 Tips for Improving Your Social Customer Service/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model.
5 Proven Strategies for B2B Social Media Marketing/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.
HOW TO: Calculate the ROI of Your Social Media Campaign/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path.
10 Reasons Every TV Exec Needs to Start Tweeting/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

[Image courtesy of Webtreats]

For more Social Media coverage:

bench craft company rip off

Friday, November 19, 2010

Making Money Off Youtube

Social Media

Tech & Mobile

Business

For more Social Media coverage:

Social Media

Tech & Mobile

Business

For more Social Media coverage:

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