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App Store Classics: Game Dev Story, a game about making games.

Ever wondered what it’d be like to run your own game development house? Me neither, but don’t let that stop you getting involved with Game Dev Story (iTunes link), a little gem of a game from Japanese developers Kairosoft, currently on sale in the app store for $0.99.

The concept is straightforward – grow your development house from a tiny team of four staff churning out cheap and cheerful PC games to a revered coding powerhouse in swanky offices crafting masterpieces for the latest consoles.

At first you’ll probably be going over budget left right and centre, trying to figure out which game types work best and therefore shift more units, but once you get into the swing of it you can concentrate on hiring and training the best staff and purchasing licences to develop console games, resulting in better made and better selling games with higher profit margins.

It’s not just a question of hiring and firing, coming up with game ideas and watching your staff working their buns off though. Through the use of ‘boosts’ which are periodically made available to purchase as the game progresses (not in-app purchases I hasten to add), you can choose one of your coders to work on enhancing one specific aspect of the game. This pushes up the overall quality of the game you’re making and results in better reviews and sales, adding a further strategic element as you choose the right moment and category in which to use your boosts. At certain points within the development cycle you also get the chance to work on the graphics and sound specifically, either using one of your own staff or hiring in a freelancer, and this too gives you the opportunity to increase the overall quality of your virtual product.

When you make your first million seller it’s a satisfying moment but there’s no time to rest on your laurels. There are always new consoles appearing on the market, contract jobs to take on, new staff to hire and new game types to discover. If you leave too much of a gap between development cycles you start losing fans and therefore a few sales, but think carefully about what kind of games you make – my pirate simulation was a right turkey.

It’s all great fun, but it’s fair to say there are a few things here which need to be addressed by the time Game Dev Story 2 arrives in the app store. I know it’s a tall order on a phone but I couldn’t help thinking how nice it would be if I could play the games my team had made. Even a comedy cut sequence showing some aspects of the latest game would have been good. There are also some hugely expensive advertising options within this game that offer no feedback other than some numbers increasing on a stat page. If I’m sponsoring a racing team I’d like to see my company logo on the side of a formula one car at least!

Finally, the game is perhaps a bit on the easy side. I’m sure if developing a multi million selling game was this straightforward we’d all be at it. Well, maybe not, but it’s easy to make enough money that you don’t have to worry too much about how you spend it, and this negatively impacts the strategy element.

All things considered however, Game Dev Story is great fun. It’s a good natured game and from the cute graphics and retro sound to the amusing titles you can give your creations, it’s a rewarding experience which works perfectly whether in short bursts or longer play sessions. Did I mention that it’s currently only $0.99 on the app store?

App Store Classics: Game Dev Story, a game about making games.

Ever wondered what it’d be like to run your own game development house? Me neither, but don’t let that stop you getting involved with Game Dev Story (iTunes link), a little gem of a game from Japanese developers Kairosoft, currently on sale in the app store for $0.99.

The concept is straightforward – grow your development house from a tiny team of four staff churning out cheap and cheerful PC games to a revered coding powerhouse in swanky offices crafting masterpieces for the latest consoles.

At first you’ll probably be going over budget left right and centre, trying to figure out which game types work best and therefore shift more units, but once you get into the swing of it you can concentrate on hiring and training the best staff and purchasing licences to develop console games, resulting in better made and better selling games with higher profit margins.

It’s not just a question of hiring and firing, coming up with game ideas and watching your staff working their buns off though. Through the use of ‘boosts’ which are periodically made available to purchase as the game progresses (not in-app purchases I hasten to add), you can choose one of your coders to work on enhancing one specific aspect of the game. This pushes up the overall quality of the game you’re making and results in better reviews and sales, adding a further strategic element as you choose the right moment and category in which to use your boosts. At certain points within the development cycle you also get the chance to work on the graphics and sound specifically, either using one of your own staff or hiring in a freelancer, and this too gives you the opportunity to increase the overall quality of your virtual product.

When you make your first million seller it’s a satisfying moment but there’s no time to rest on your laurels. There are always new consoles appearing on the market, contract jobs to take on, new staff to hire and new game types to discover. If you leave too much of a gap between development cycles you start losing fans and therefore a few sales, but think carefully about what kind of games you make – my pirate simulation was a right turkey.

It’s all great fun, but it’s fair to say there are a few things here which need to be addressed by the time Game Dev Story 2 arrives in the app store. I know it’s a tall order on a phone but I couldn’t help thinking how nice it would be if I could play the games my team had made. Even a comedy cut sequence showing some aspects of the latest game would have been good. There are also some hugely expensive advertising options within this game that offer no feedback other than some numbers increasing on a stat page. If I’m sponsoring a racing team I’d like to see my company logo on the side of a formula one car at least!

Finally, the game is perhaps a bit on the easy side. I’m sure if developing a multi million selling game was this straightforward we’d all be at it. Well, maybe not, but it’s easy to make enough money that you don’t have to worry too much about how you spend it, and this negatively impacts the strategy element.

All things considered however, Game Dev Story is great fun. It’s a good natured game and from the cute graphics and retro sound to the amusing titles you can give your creations, it’s a rewarding experience which works perfectly whether in short bursts or longer play sessions. Did I mention that it’s currently only $0.99 on the app store?

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Last we heard in October, the Department of Justice had prepared a flurry of subpoenas to delve into the handling of campaign finances in John Edwards’ presidential run, with a specific eye towards the use of some funds to keep the Rielle Hunter scandal under wraps.  Today, the Associated Press reports that the grand jury has targeted Edwards in its probe, and not just Edwards.  Subpoenas have been issued for Alliance For a New America (AFNA) and linked organizations, where millions of dollars got spent with no public accounting:

A federal criminal investigation targeting John Edwards is examining how much the two-time presidential candidate knew about money used to cover up his extramarital affair and out-of-wedlock child and whether he had other practices that pushed the bounds of campaign finance laws, people involved in the case have told The Associated Press.

A federal grand jury meeting in Raleigh, N.C., is combing through records and testimony involving several political organizations and individuals connected to Edwards and trying to determine if the former North Carolina senator and 2004 vice presidential nominee broke any laws. A recently issued subpoena focuses on a web of these political groups allied with Edwards, according to subpoena details provided to AP that offer a glimpse into the investigation being conducted behind closed doors.

The situation gets murky indeed when looking at AFNA:

Atop the subpoena list, read to the AP by someone with access to a subpoena, is the Alliance for a New America, which is what is known as a political 527 group, named for the tax code section that governs it. Also on the list is a like-named private entity called Alliance for a New America LLC, or AFNA LLC, and Edwards’ former campaign manager Nick Baldick, who ran the political 527 group in support of Edwards’ bid for the 2008 Democratic presidential nomination. (IRS records for the same groups refer to the groups as Alliance for New America, without an “a.”)

Baldick and his attorney Jim Lamb would not comment on the federal investigation, but Lamb said Baldick has been told he is not a target of it.

Federal records show that about $3.3 million of the $4.8 million raised by the 527 was distributed to AFNA LLC for unspecified “consulting services.” The 527 and the LLC shared not only their name, but the same Alexandria, Va., post office box and the same contact, a Baldick associate named Katherine Buchanan. A crucial difference between the two Alliance entities was that the LLC was a limited liability company that did not have to publicly disclose how its money was spent.

The question will be whether that distinction was legal on its face, or whether it was used as a dodge to funnel money illegally to Edwards for his own personal use.  If the grand jury can connect the expenditures on “consultants” to those who tried keeping the lid on Edwards’ relationship with Hunter, the legality of the edifice may be a moot point anyway.  Presumably, the grand jury and the investigators are looking for someone on the inside to testify to how the money got spent. If they do and the money got directed to hide Hunter and keep her quiet, then everyone involved may face conspiracy charges.

AFNA isn’t the only entity under scrutiny, either.  The One American Committee paid Hunter over $100,000 for campaign Internet videos that never got published.  They also want to see how massive contributions from Fred Baron and Bunny Mellon were distributed, the latter of which got hidden in boxes of chocolates according to former aide Andrew Young’s book with the express purpose of keeping Hunter quiet.  Baron claimed to have supported Hunter financially without Edwards’ knowledge, but Young’s book says that Edwards agreed to hit up Mellon for hush money, which the grand jury seems to think may be an interesting avenue of inquiry.

None of this means anything until the grand jury produces indictments, of course — but becoming a target of a grand jury is the one way that happens.

Courtesy of guest author MIKE WHITNEY

Originally published at CounterPunch

Counterfeiting is an effective way to stimulate the economy, but the costs can be quite high.

For example, if trillions of dollars in fake cash was injected into the financial system (undetected), we'd probably see the same type of thing that we see when a credit bubble is inflating; asset prices would rise, unemployment would fall, economic activity would increase, and GDP would soar.

But when people figured out what was going on, investors would panic, the markets would crash, and the economy would go into a deflationary nosedive.

So here's the point: Deregulation allows the banks to create as much bogus money as they want in the form of credit. When a bank issues a loan to someone who can't repay the debt, it's counterfeiting, which is the same as stealing.

This is what the banks did in the lead-up to the Market Meltdown of '08; they issued trillions of dollars of mortgages to people who had no job, no income, no collateral, and a bad credit history. The banks abandoned all the standard criteria for issuing loans, so they could increase the quantity of loans they produced.

Why? Because bankers get paid on the front-end of the transaction, which means that when they make a loan, they mark it as a credit on their books so they can draw a hefty salary and a fat bonus at the end of the year. In other words, there are powerful incentives for bankers to do the wrong thing, which is why they act the way they do.

Now that the economy has begun to stabilize, there are signs that the whole process is starting over again and another bubble is already emerging. Check out this clip from an article in The Tennessean titled "Auto lenders approve more subprime borrowers":

"As the auto industry continues to make a slow recovery from tough times of the past two years, lenders are finally loosening credit restrictions and approving car loans for customers with less than prime credit ratings. In the third quarter last year, for instance, the share of new vehicle loans to "credit-challenged" consumers rose 12.7 percent compared with the same period in 2009, said Experian, one of the nation's major credit reporting agencies.

Loans to borrowers with subprime credit scores as low as 550 were among categories that grew the most....Credit restrictions were the biggest reason people stopped buying new cars during the recession, but "that's not a problem anymore," said Marty Horn, sales manager at Nashville's Crown Ford.

"We're not having any trouble finding financing for anyone with a score in the 600s," he said. "We can get most people financed through Ford Credit, and if that's not available, we have other lenders ready to step in."...

"We're seeing loans of up to 140 percent of value from some lenders, and Capital One is by far our best lender for the subprime customer, which is below a 620 score," said Michael Creque, general manager of Alexander Chevrolet-Cadillac in Murfreesboro." ("Auto lenders approve more subprime borrowers", The Tennessean)

Can you believe it? Auto finance companies are lending up to "140 percent of value" of the loan to "credit-challenged" consumers? And this is going on just two years after the biggest meltdown since the Great Depression.

Keep in mind, that the housing/credit bubble cost ordinary working people $12 trillion in lost retirement savings and home equity while the perpetrators on Wall Street have seen their profits skyrocket. Bubblenomics is not "innovation" and it certainly does not increase productivity. It merely transfers wealth from one class to another via credit manipulation.

Consider the recent reports about improvements in the economy. While it's true the data is looking better (retail sales, personal consumption, manufacturing, car sales etc) it's also true that the credit cancer is spreading again. Consumer demand is still weak because unemployment is nearly 10 percent and wages remain flat. So the only reason spending is up, is because credit is expanding. But that means more lending to people who are incapable of repaying their loans which will inevitably lead to another bust. Here's an excerpt from an article titled "Zero-down mortgages endure in rural areas" from bankrate.com which proves my point:

"The zero-down mortgage is still alive in the form of the USDA home loan....People buy houses without down payments or mortgage insurance under the Department of Agriculture's rural development housing program. The catch? The property must be in a designated rural area. The surprise? Some eligible properties are in places that most people would not consider rural....

The borrower pays an upfront guarantee fee of 3.5 percent of the loan amount, which most opt to roll into the loan. Under some first-time buyer programs, borrowers can have their closing costs paid....Unlike most low or no-down-payment loans, Defining points out, USDA loans do not require mortgage insurance...... USDA does not set a minimum credit score, and lender minimums vary." (bankrate.com)

So a mortgage applicant can purchase a home with no down payment, no mortgage insurance, and no minimum credit score from the USDA? What the heck is the USDA even doing in the real estate business? This is just a sneaky way of creating another asset bubble. It's just more counterfeiting.

Now take a look at this from torquenews.com. Same thing. It shows that the big auto manufacturers are jumping on board the credit bandwagon, too. Here's a clip:

"Major auto makers and dealers will start the day after Christmas by pushing their zero percent down deals and hopes toward more year-end car sales....TorqueNews' screening of five top U.S. and Japanese automakers' year-end offerings shows all of them having some type of zero down deals to attract more car shoppers....

The U.S. luxury automobiles are offered with zero down year-end sales deals. All of the GM's products on its website are offered at with zero percent down-payment. GMC has no monthly payment until spring and $1,500 total allowance if the shopper finances with Ally. The 0% APR apply to qualified buyers on any GMC...." (torquenews.com)

"Zero down"; Weeee! "No monthly payment until spring", Weeeee! "$1,500 total allowance if the shopper finances" with us; Weeeee! Free money, never pay, borrow your way to prosperity; Weeeeeeeeeeee!

Haven't we seen this movie before? Is Congress really so lazy and corrupt that they're willing to let the economy drop back into the shi**er just so some shifty bankster can buy a few more baubles at Tiffanys?

Then there's this from yesterday's news: Allstate vs. Bank of America. Allstate wants to get its money back from B of A on toxic mortgage-backed securities. Here's the drift from the LA Times:

"The case pits insurer Allstate against Bank of America and Countrywide, the giant mortgage lender that Bank of America bought in 2008. The suit claims that Countrywide misrepresented the risks posed by the bundles of mortgages it sold to investors such as Allstate, which sank $700 million into the securities from 2005 to 2007. After the housing bubble burst, the mortgages in those securities started defaulting at a torrid pace, causing the value of the securities to plummet.

.... A Bank of America spokesman suggested that Allstate was "a sophisticated investor....looking for someone to blame." But Allstate's examination of a sample of the mortgages in each bundle found that Countrywide's disclosures consistently understated such important indicators as the percentage of mortgages with low down payments or with no proof of the borrower's income (so-called liar loans). And by Allstate's analysis, Countrywide's disclosures weren't off by a little bit. For example, in 11 securities that were supposedly free of "underwater" mortgages, up to 14% of the loans turned out to be larger than the value of the house."

("Housing Shocks", editorial, Los Angeles Times)

The "sophisticated investor" defense is an excuse that fraudsters use when they've just ripped you off. They say, "I thought you were smarter than that. I thought you were a "sophisticated investor."...which just dumps a little salt in the wound.

The truth is, Countrywide clipped Allstate for $700 million in garbage loans and now claims that it procured the money "fair and square". Right. But they do have a point. In a system where there are no rules, anything goes. Allstate might lose their suit simply because the laws now mainly protect the interests of the predators rather than the victims. The banks are free to whip-up their junk debt-instruments (comprised of liar's loans etc) and peddle them to anyone who is gullible enough to invest their money. It's a con-game.

One last example. Many people have noticed that there was a slight uptick in credit in the Fed's latest report. That's good, right? But, as it turns out, the only area where credit really improved was student loans which grew about 80% year-over-year, or roughly $120 billion. So why the sudden and explosive growth in student loans? The answer appeared on an economics blog called benzinga.com via firedoglake. Here's an excerpt:

"The Federal Family Education Loan program (FFEL) allows private financial institutions to provide students with loans, but the government assumes the risk of default, and pays the financial fees while the student attends college. This amounts to privatized gains combined with socialized loans....

Under the FFEL program, financial institutions like Sallie Mae, Bank of America, National Education Loan Network, JPMorgan Chase, Wachovia, and Wells Fargo would originate these FFEL loans with students, and then sell them on the secondary credit market. In 2008, the credit market dried up, and the private lenders had nowhere to sell these government guaranteed loans. So, the government stepped in to buy up these loans and protect a program that was already a massively wasteful corporate boondoggle.

The bailout was authorized with HR 5715 Ensuring Continued Access to Student Loans Act (ECASLA). The bill allowed for the Department of Eduction to produce three different programs, the Loan Purchase Commitment Program, the Loan Participation Purchase Program, and a buyer-of-last-resort Asset-Backed Commercial Paper Conduit.

This purchase program — which amounted to the department of education buying privately-originated student loans that were intended to be securitized but now could not be — was radically expanded in 2009 and 2010, with a purchase amount target of about (you guessed it) $120bn. ("The hidden message of the consumer credit release" )

So, there is no improvement in credit. Not really. It's just more backdoor bailouts that are dolled up to look like things are getting better. But things aren't getting better; we've simply restored the same crisis-prone wholesale credit system ("shadow banking") with trillions of dollars of government subsidies, bailouts, stimulus and guarantees, and now we are speeding towards the next big collision. That's not what I'd call "economic recovery". I'd call it stupidity. 

Pic credit: William Banzai7

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Making Money Working

If you have been frustrated lately by search results on Google, you’re not alone, and Google knows it.

There’s been a drumbeat of criticism of Google’s search results coming out of Silicon Valley — and now the Internet giant has responded, saying it has heard “the feedback from the Web loud and clear” and believes it “can and should do better.”

In particular, the company is talking about stopping “content farms,” which provide low-quality, often unreliable and sometimes plagiarized information on a certain topic, just to get traffic from search.

Google has been making changes to its algorithm to keep low-quality sites from appearing high in searches, search guru and principal engineer Matt Cutts wrote in an official blog post Friday.

But he also writes that, despite Google’s efforts, “The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception.”

It’s unclear whether today’s post has anything to do with yesterday’s announcementthat co-founder Larry Page will be replacing Eric Schmidt as chief executive. But the mea culpa highlights one of the big questions Google has been facing lately: whether its search quality has taken a hit.

Just this month, there have been several posts from prominent tech insiders lamenting the state of Google results.

“Google has become a jungle: A tropical paradise for spammers and marketers. Almost every search takes you to Web sites that want you to click on links that make them money, or to sponsored sites that make Google money. There’s no way to do a meaningful chronological search,” wrote University of California at Berkeley visiting scholar Vivek Wadhwa on TechCrunch.

Software developer Jeff Atwood has complained about content farms in particular. “Last year, something strange happened: The content syndicators began to regularly outrank us in Google for our own content,” he wrote.

Content farms, in general, publish thousands of Web pages a day in an effort to draw views from Google searches. A Wired article from 2009 described their goal this way: “To predict any question anyone might ask and generate an answer that will show up at the top of Google’s search results.”

Sometimes the goal is achieved through low-quality but original articles and videos. Sometimes the sites cut and paste or compile content written elsewhere and use “search-engine optimization” techniques to get their own pages to appear higher in results.

In fairness, content farms are a problem that all major search engines are facing — but Google gets the lion’s share of the attention because it has the lion’s share of the search market.

And Google makes the point that it has made significant progress against “search spam,” in which sites patently lie about what is on the page, inserting keywords to attract people to sites that don’t actually have appropriate content at all.

“A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches. For the most part, Google has successfully beaten back that type of ‘pure webspam,’” Mr. Cutts writes.

Content farms, however, are a different story — much trickier, and when you get down to it, just as annoying for readers.

Google’s algorithm proved to be fairly adept at detecting blatant lies about what was on the page. But information from content farms really is pertinent to the search terms at hand — even if it’s not actually what the reader wants. It’s something that a human is easily able to recognize, but maybe computer intelligence isn’t quite there yet.

And if Google’s algorithm just favors “trusted” sites like major media companies, that could create problems for sites that are obscure but contain legitimate information.

Of all the interesting new tech that seems poised to garner a lot of buzz in 2011, near field communication (NFC), is probably the most exciting. If it takes off, it will transform the ways we communicate, share, and make payments with digital devices. This will likely take years to happen, but the groundwork is being laid right now. And RFinity is one of those companies at the forefront.

While Google and Apple are responsible for generating much of the buzz about NFC at the moment, the technology goes far beyond simply having the right type of chip in your mobile device. For example, how do you handle different types of data transfers being made from one device to another? And how to you ensure that they happen as quickly as possible? And most importantly, how do you ensure that they happen securely? Those are the things that RFinity is thinking about.

The company has just raised $4 million from Horizons Ventures in Hong Kong. And the space has gotten so red hot, in fact, that we hear they’re already out raising another round.

And it’s an easy bet for investors to make not only because of the space, but because of where the project originated: The U.S. Department of Energy. Specifically, RFinity was born when a bunch of infrastructure security experts working for the government were assigned to find all the vulnerabilities in cell phones. Through software they came up with, they were able to quite easily eavesdrop, manipulate SMS messages, and even compromise LAN security. Then they set out to figure out a way to stop people from doing those very things. That work led directly to RFinity.

Work originally began in the person-to-person and person-to-vendor sales space by way of mobile applications that route transactions through RFinity’s own secure servers. But now that NFC appears ready, RFinity is making sure they’re ready for it. The idea is that their technology could cut out the middle man here: themselves.

Obviously, the company isn’t going to share all the details on how they secure NFC transfers. But the basic overview is that they verify an incoming NFC signal and ask for a user’s permission before taking any action. Further, if the action is a transaction, it requires a PIN, just as you might do an ATM withdrawal. That’s all pretty standard. But the key is one-time-use transaction codes that RFinity creates on the fly along with complex cryptographic signatures. These ensure that an transaction is secure since it means that every transaction can only happen once. Even if those numbers were intercepted by a hacker, they would be useless beyond the one-time payment.

And even if your phone is lost or stolen, a thief couldn’t do anything without your PIN. And you can remotely shut down your NFC capabilities via RFinity. It’s enough to make me wish I could throw out all my credit cards right now. “Today’s identification and transaction systems are based on what? A magnetic strip on the back of a card, based on a 1950’s technology that relies on a base station to read the information embedded as a series of simple magnetic markers in plastic tape,” writes Josh Jones-Dilworth, who is working with the company to bring them to market.

Again, NFC as a technology is great and potentially game-changing. But the software is still needed to make it actually work. And some of the big guys began realizing that early on as companies like PayPal, Bank of America, and even Subway have been testing out different things with RFinity for some time. In fact, RFinity has actually been doing field tests of the software end of their technology since 2009 in places like Idaho, well before most people in the U.S. had ever thought about NFC.

But now people are starting to care. And soon, they could be caring a lot more. NFC is already built-in to Google’s new Nexus S device — and the company has put out a call for developers to start using the tech. Rumors have the next iteration of the iPhone gaining the technology as well. In other words, I suspect we may be seeing acquisition rumors starting to fly around RFinity in about six months or so. Provided their technology proves up to the NFC challenge, of course.

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So many people have the dream of making money working from home. The reasons vary. For some it is more of a necessity while for others it's more of a want.

A former housewife may find herself a newly single Mother and the job she landed in a hurry barely covers the rent and utilities. A second income is must to survive and will determine whether she and the kids have to move in and crowd in a room with her Mother or whether they can stay in their own place.

Other people simply hate a boring routine of going into work everyday and working to make someone else rich. They don't need to work from home but they have a need deep inside themselves to do their own thing and be their own boss and not be stuck in a boring routine everyday.

Some people may find themselves laid off from good jobs in our uncertain economy, some people want to save up for that vacation or new car, some have a big pile of debt to pay off, some working Mother's want to stay home with their kids but can't afford to not have an income and the list goes on and on.

The problem most every one faces who wants to start working from home is how to start? The truth is, it is overwhelming. It will usually take a lot of searching to find out what is right for you.

The most common trap people face when starting is falling for scams and hype. The hype is everywhere. Do an internet search on make money from home and there's no shortage of websites and hype to tell you exactly what to do. There are infomercials all over TV. If John Doe can make thousands of dollars working a few days a month why can't you?

There are all sorts of programs that promise easy and quick money if you just sign up for their program for a certain amount of money. There are some opportunities which you have no clue what you are supposed to do, but whatever it is, you are sure to make a ton of money. There's no shortage of testimonials of common everyday people who are now living a life of luxury. You get excited and imagine all your money worries are over and you are living in a nice beach house.

The truth is, these so called opportunities full of hype are just people getting rich off of the hopes and dreams millions of people have to work from home. Don't fall for it.

If you really want to make money from home, the first thing to do is realize it will actually take time, work, and investment and don't fall for anything that promises easy money or never, ever sign up for anything where you don't know exactly what you will be doing first.

The hardest part of being your own boss may be deciding what to do. There's so much out there to choose from and it will most likely take a lot of searching to find what is right for you.

What works for one person may not work for another. Several factors determine what will work or not. Two of the most common factors are location and personality. What works in one area doesn't mean it will work in another. The only way to find out if something will work in your area is to try. Some areas may be oversaturated with the business you are interested in and will not do good. Another area will not have this business available and will do well. You may be highly successful with a certain business in one area, but in another, you may do terrible. That's just the way it is. Know when to fold 'em. If you have put your very best effort into a business, if you have advertised and gotten your name out there and promoted yourself like crazy, but you still can't get customers or make a profit, then you either have to move or try something else. It's better just to get out than to keep losing money every month. It will be disappointing, but take it as a learning experience.

Another factor is personality. Different people have different strengths, weaknesses and passions. What works for Tina may not work for Jodie. Some people are outgoing natural sales people while others are shy. Different people have different skills and interests and should use those when looking for a business to start.

Never start something just because it worked for your friend unless you are genuinely interested in it. If you are not interested in doing something, don't do it. Why work a business you hate? You will be happier and make more money if you do something you enjoy.

Don't put everything you have into starting your own business. Some businesses fail. Actually, a lot do unfortunately. Try testing it out before you really go all out and see what the response is and do your research. Figure out your costs. How much will it cost to advertise? How much will supplies and anything else you need cost? Check out your competition.

Some people can get started right away into a business with a little investment and start making money right away. Some people. This is the exception and not the rule. Some people can join a direct sales company for little or no cost, buy a bunch of catalogs, have home parties and pass them out to everyone and start seeing good profits right away.

Whatever you decide to do, it will definitely take work. You can't just pay a fee and start making a large amount of money right away for doing almost nothing no matter what those people on TV say.

After you know what you want to do, it will take time and a lot of work to get your name out there and to get business and start making profits. If you can get a loyal customer base, you can find that working from home can be very profitable and lucrative.

What it will cost to work from home depends on several factors. There are some opportunities you can start for a very nominal fee and others will require quite a large investment.

If you decide to join a direct sales company, where you get paid a percentage of what you sell and also make a percentage off of people you recruit in the business, there are some companies where it is completely free to join. Many however require you buy a starter kit which will contain products and some business supplies. Even if you find a company that is free to join, you still will have to invest money into catalogs, business cards, and advertising.

If you want to offer your own service, your investment will be the products/equipment required as well as the basics of advertising. Some businesses will require that you be licensed and insured. Some businesses to start from scratch are your own craft business, cleaning business, baby newspaper business, pet sitting, computer repair, graphic design, home daycare, sewing/alterations, and tutoring.

An exclusively online business is great for shy people who are uncomfortable selling, but this is a whole different ball park. Profits usually come quicker and easier in the real world than online. If you want an exclusive online business, that will require a lot of research. You will need to spend hours and hours educating yourself to avoid costly mistakes and disappointment.

Don't get me wrong, if you can learn how to do it, that's great. Nothing beats waking up in the morning and finding out you just made money while you were sleeping. But you will need a theme to build a website on that isn't oversaturated, something to make it stand out, and most importantly you have to learn how to get traffic. Without traffic, your website will be worthless. Remember you will have fierce competition so that's why educating yourself is important.

Once you know what you want to do, you will have to either build yourself a website or have it built for you (which is usually expensive). Then you will have to find a host and pay for hosting. And last, you will need to do a lot of marketing to drive traffic and hopefully customers to your site.

Many people who really need money, desperately, look to making money from home. They may invest money they can't afford thinking they will make it back plus a lot of profit, just to find themselves more broke and disappointed. They probably just fell for some hype and wrongly thought it would be quick and easy to make money.

If you are desperate for money, or are looking to make money fast, then it's not a good time to actually start your own business. If you are unemployed then you should spend your time looking for a regular job as disappointing as this sounds, so you can have a steady paycheck, then try working from home on the side. For fast money, there are ways you can still make some money from home.

You can have a yard sale. If you enjoy children, put out ads and flyers offering to watch children in your home. There is always a big demand for childcare. If you have furniture or any bigger items you don't need, sell them. Put out flyers or ads in a local (small) paper offering services you can provide such as house cleaning, pet sitting, ironing, sewing, cooking, painting, or handy man jobs. Ads like these usually work best in small town papers and are cheaper but don't do so well and are more expensive in big city areas.

Or, if you are a good salesperson and know a lot of people, a direct sales business is probably a fast way to make money. Find a company that offers a good percentage, find a company that is free to join or offers a plan where you can get started for free and buy the required kit later. Then buy some catalogs and sell away to everyone you can. This way, your only cost will be the catalogs and you can make a profit on the very first day. This of course is for an outgoing person who is good at selling.

If you have a green thumb, grow flowers, herbs and plants and then sell them. If you are good at crafts, sewing, or knitting, make and sell your crafts. You can do this through newspaper ads, flyers, word of mouth, and online at www.etsy.com.

Online, you can set up a blog for free and put Google Adsense on the blog. Everytime someone clicks on an ad, you get paid. The hard part about this is actually getting traffic to your blog. You can do it, but it does take time and effort.

If you enjoy writing you can also write articles for Associated Content, (like I'm doing now). If you article is accepted, you get paid. What you get depends on what they decide your article is worth.

You can also be a freelance writer. There is a great need for writers with the explosion of websites and people looking for original website content for better search engine rankings. Be prepared for fierce competition however and be prepared to work for low amounts in the beginning until you get established.

Whatever you decide to go with, the truth is there is no secret to getting rich from home. There are two ways to really make an income from home. Good old fashioned hard work and effort or scamming people with a get rich quick scheme. So I am sorry to disappoint anyone who thought they could learn how to start making a thousand dollars a week instantly working only a few hours. But if you have a valid credit card, there are several guys willing to sell you ebooks promising some sort of secret to getting rich easily and quickly.

The moral of the story is, it takes time, effort and hard work to make a decent income from home. It's not easy and it doesn't happen overnight regardless of the hype that's out there. If you aren't willing to work hard at it, it probably won't happen. You need to have determination to make it work and you have to keep at it. You reap what you sow and if you put the time and work into it, you will be rewarded once it pays off.

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